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Video Streaming: Solution To Conference Slowdowns?

Posted November 20th, 2008 by Wayne Friedman

Executives at TV and media conferences everywhere fear the economy will slow down their attendance and revenues — especially during the next six months, when the recession will take its biggest bite. Analysts are already saying events like NATPE, TVB, NAB, NCTA, RTNDA and the AAAA Media Conference could be in trouble this spring. My suggestion: Ramp up marketing efforts for future conferences by offering more free live and previously recorded streaming video of seminars and sessions.

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Recession’s Upside: Better Ratings From Unhappier Viewers

Posted November 19th, 2008 by Wayne Friedman

TV executives should love unhappy TV viewers. In a weakening economy, with advertising dollars slipping away, more TV viewers with sad faces could be the silver lining.


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Hulu Good For Traditional TV Advertisers; YouTube, Not So Much

Posted November 18th, 2008 by Wayne Friedman

NBC’s lowly fourth-place position among TV networks is in direct counterpoint to its growing Internet video position. Glowing press reviews of NBC Universal and News Corp’s joint-venture Internet video Web site, Hulu.com, now promise even better news. With some $70 million in total revenues — virtually all advertising revenues — Hulu’s numbers are getting close to, dare we say, YouTube.

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TV’s New Metrics — Ben Silverman Knows The Score

Posted November 17th, 2008 by Wayne Friedman

Is a network that is down 13% in ratings but up 50% in profitability a success? From just these metrics you might say, at this specific moment, yes. These numbers are attached to NBC network, and in particular a reflection on Ben Silverman , co-chairman of NBC Entertainment and Universal Media Studios.

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The Not-So-Secret Of Success for Internet Shows: Advertise On TV

Posted November 14th, 2008 by Wayne Friedman

It takes more than a little word-of-mouth buzz to be a successful original Internet show. Better use one of marketing’s most effective tools: TV.

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Happy TV Dreaming: Consumers Think Everyone Will Get HDTV

Posted November 13th, 2008 by Wayne Friedman

Television terms such as HDTV, digital TV, and VOD can be confusing — especially to the average Joe. Now matter how hard your Best Buy salesperson explains things, not everyone may have a full understanding of the new television tech language.

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Think Commercials Make An Impact? Consumers More Likely To Remember Free Pen With Logo

Posted November 12th, 2008 by Wayne Friedman

Some T-shirts I cannot live without. Now I’m told General Motors, AT&T, Geico Insurance, and the Perfect Push-up should contribute to my wardrobe — especially if they want to sell me some real product down the road.

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Live Cable’s Fleeting Profanities: Do They Matter To Viewers Or Advertisers?

Posted November 11th, 2008 by Wayne Friedman

Once again, don’t be surprised if your favorite actor or TV newsperson on any cable network says some profanity. They can do it as often, as long as they like. It happened yesterday on MSNBC’s “Morning Joe” program when Joe Scarborough talked about the “steady nature” of Barack Obama, David Axelrod, and Robert Gibbs, and how new chief of staff Rahm Emanuel will fit in.

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An Oprah Show On Cable Doesn’t Make Financial — Or Influential — Sense

Posted November 10th, 2008 by Wayne Friedman

If Oprah Winfrey brings her long-time syndicated show to cable, it wouldn’t be to make money. For one of the richest women in the world, it’ll have to be for something else.

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TV’s November Sweep Is Here, And Viewers Ask: ‘So What?’

Posted November 7th, 2008 by Wayne Friedman

As a lead-in to the first Wednesday of the November sweep period, the Presidential election did little for the broadcast networks’ regularly scheduled programming.

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