With the economy continuing its downward spiral, marketers, brand managers and their agencies are looking for ways to cut budgets

When I talk to marketers these days, one of the most frequently cited needs I hear about is the ability to measure (and make

A world-class marketing database is an environment that has the ability to change and adapt in lock-step with your corporation’s changes

While pundits were focused on the question of Barack Obama’s race, a largely overlooked factor was his techno-demographic

The U.K. Office of Communications apparently reported that 65% of kids ages 8 to 11 had Internet access at home in 2007. (”Hey Tommy, how’d you spell Jena Jamison?”)

As a U.S. citizen, I am inspired by this election process which culminated in President-elect Barack Obama’s historic victory. And as a publicist working in digital marketing, I found a lot of valuable learning experiences from his campaign that are extremely relevant to online marketers.

There are two types of competition in a market. The obvious one is “horizontal competition.” These are all the other companies like yours that are fighting for the same customers. If you’re a search agency, other search agencies are your horizontal competitors. But there’s another kind of competition known as “vertical competition.” This occurs when you have a chain of suppliers in a market fighting over their share of the value provided to customers at the end of the chain.

We can all agree that given our current economic climate it is now more important than ever that marketing spends be cost-effective and

We can all agree that given our current economic climate it is now more important than ever that marketing spends be cost-effective and have clearly measurable ROI. But what does one do when what is being measured is so new that key measurement standards and practices have not been established? This is an interesting situation that is currently playing itself out in viral video marketing.

Over the last decade I have been fascinated by this industry because it continues to evolve and reinvent itself. I have watched skill sets change and titles become a bit more defined, but one vital aspect remains constant when building a successful digital shop–your accomplishments and longevity are directly related, above all else, to the talent you hire and retain.