No other major demographic group in the country swung so heavily to Obama as Latinos did between the primaries and the general election and, thus, the Hispanic voters played a deciding role in this historic election. Now we know why.

As Hispanic marketers, we still want to try new things, even as marketing budgets tighten in 2009. However, there's a heightened need for measurability and performance advertising. Mobile marketing is certainly one of the hottest new areas marketers are exploring — let's see how much you know.
Pop quiz: in the three examples below, identify […]

In today’s struggling economy, every penny counts. For marketers who want to effectively engage the highly-coveted Hispanic online market, it pays to integrate — launching tightly-woven, multi-channel online campaigns. You need to get all of your online campaigns working strategically together to achieve the same goals (higher sales, deeper brand engagement and better customer loyalty) […]

A savvy marketer will not only examine the Hispanic market, but will also take a closer look at Hispanic-American parents. This demographic often paints a picture of ambiguity for retailers, although, with a little understanding of Hispanic parents and their spending habits, deals, discounts and products can be marketed accordingly.
The National Retail Federation predicts that […]

Stand Up To Cancer (SU2C) is a charitable program established by media, entertainment and philanthropic leaders who have been affected by cancer. SU2C aims to raise significant funds for translational cancer research through online and televised efforts.
 
 Sensis was selected to help the nonprofit expand its efforts to the Hispanic market, both in the U.S. and […]

As the presidential race switches into high gear, both candidates would do well to use some online marketing techniques to effectively reach highly coveted Hispanic voters.
  The presidential candidates need Hispanic voters. Both Barack Obama and John McCain are racing to boost their popularity among the much talked-about “Latino vote” — and this year […]

In my line of work I come across many factoids about marketing to Hispanics. But recently one small tidbit has been lodged in my brain: Hispanics show more loyalty to the companies and brands that try to speak to them as they assimilate and edit American culture.

Undoubtedly, Hispanics’ spending patterns will determine the success […]

I recently attended the Association of Hispanic Advertising Agencies (AHAA) conference in Beverly Hills, Calif., and was once again pleasantly surprised by the growth and prowess of our industry (full disclosure - I run an AHAA member agency). I have been attending AHAA conferences for the past five years, and it is clear to me […]

Marketers are realizing that what works in engaging one ethnic group won’t necessarily work for another, and ignoring the nuances of Hispanic behavior online could hinder marketers’ ability to effectively engage this massive audience.

While marketers understand this intuitively, questions still remain: How can brands successfully use this platform to build long-term, authentic relationships with […]

Age, gender, language, origin, generation, location…. Confused yet?

The Hispanic audience paints a very complicated scenario. Yes, these details are all important. However, there is more to understanding today’s Hispanic than meets the eye, and there’s more to brand engagement than demographics. And no, it’s not simply the venue or good copy.
Marketers wishing to […]